A redirect page is a webpage where someone ends up after filling in your subscription form. This is something you have control over and it’s worth putting a little effort into. After all, someone has just said they trust you enough to sign up for your newsletter – it’s a good time to dazzle them with more of your brilliance and give them some value right away.
Here is a screenshot of Anita Kirkbride’s redirect page. When someone subscribes to Twirp’s newsletter, this is where they end up.
Here’s why this page is great:
- It clearly describes what the subscriber signed up for.
- There’s a free giveaway, which was promised in the call to action.
- There’s a link to get immediate value by going to Twirp’s blog.
- Also those cute little Twirplings at the bottom of the screen jump up and down… which made me feel kind of happy to have subscribed.
Is it time to take a fresh look at your own redirect page? What is the most important message you want to communicate at this point in your business relationship? Here are some tips that will help you decide.