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Newsletter Audit Checklist
Whether you’ve been doing an email newsletter for a while or are just getting started, there are always ways to improve. Not all of these items will apply to every business’ email newsletter but include as many as are appropriate for yours. Link to view the … Keep reading…
What Are Your Small Business Blogging Goals?
If your answer to the title of this post is “increase sales”, you’ve got that part right. But you should also realize that there’s no direct path from one to the other. You don’t start a blog and immediately make more sales – although I … Keep reading…
The Difference Between Editing and Proofing
We often use the words editing and proofing interchangeably but there is a significant difference. If you’re not aware of it, you could be failing at both. Editing is big picture or ‘zoomed out’; proofing is detailed or ‘zoomed in’. Editing is about the overall … Keep reading…
Get Read to Get Ranked
Years ago when I first started doing email newsletters, each new client had questions about writing the introduction to their very first issue. Eventually, I prepared a tip sheet for new clients and also posted the info on my blog thinking it might be useful … Keep reading…
Creating Content that is Useful
Your newsletter (or blog) has to be both useful and interesting to be successful. If one of your goals is to be seen as an expert, consider that the usefulness of your content can have a big impact. What types of content are useful? Here … Keep reading…
The Outrageously Simple Formula for eNewsletter Success
GOALS + VALUE = SUCCESS Simple, right? As small business owners, our email marketing goals can be quite different and varied. Whatever your GOALS are, you won’t reach them if you don’t seriously consider the other side of the equation: giving VALUE to your subscribers. … Keep reading…
Your Goals Shape Your Content
You may have several goals you want to achieve by way of your newsletter (substitute website, blog and/or social media as it applies to you). Probably you want to increase sales. Here are some other possible related goals: ‘Touching’ your customers, prospects and colleagues on a … Keep reading…