Always Showing Up

wall with ladders

One night last week I dreamed that Mary Jane Copps and I co-authored a best-selling book called “Always Showing Up”. It was about the importance of being seen often and always bringing value to clients, potential clients and referrers – the commitment to building relationships … Keep reading…

Can I Make You Curious?

children looking over a wall

Perhaps it’s the control freak in me but have you ever wished you could make someone else be more curious? Years ago when I lived in Toronto, I went out with a guy who, after a few dates, suggested I shouldn’t talk about my work … Keep reading…

Beautiful Doesn’t Equal Attention

man with binoculars

We can all appreciate a beautiful website or newsletter or social feed. Colours, fonts, everything matches. Brand expression can be a wonderful thing. Last year, I was working with a new client who raised a concern that the colour I had used for the call-to-action … Keep reading…

1,000,000 Pageviews Happy Dance

blog graph

I’m tickled pink because I finally reached 1M pageviews here on the blog. It feels like a #VanityStat but I know it has led to lots of great opportunities over the years… ten years, in fact. This wasn’t even a goal when I started blogging in … Keep reading…

The Truth About Magic Bullets

There are no 3-easy-steps to becoming a millionaire. If magic bullets and passive income really existed, we’d ALL be sitting around enjoying the view from our yachts. Cambridge Dictionary defines a ‘magic bullet’ as “a quick and simple solution to a difficult problem”. None of … Keep reading…

Basic Set-up for a Lead Magnet

Recently several small business owners have asked me about how to set up a lead magnet to encourage more subscriptions to their newsletter. Here are instructions for you DIYers. First, prepare your lead magnet – the thing that you’re giving away. It should be something … Keep reading…