All of Your Words are Important

But all of our marketing words are not important in every context. We have to pick and choose. When I first started my business almost 15 years ago, I remember struggling with the distinction between features and benefits, and with talking about my potential clients’ … Keep reading…

The Difference Between Editing and Proofing

We often use the words editing and proofing interchangeably but there is a significant difference. If you’re not aware of it, you could be failing at both. Editing is big picture or ‘zoomed out’; proofing is detailed or ‘zoomed in’. Editing is about the overall … Keep reading…

Does Your Writing Pass the $1-A-Word Test?

If you are looking for a quick and certain way of giving your words more impact, look no further than your purse or wallet. Take a look at the last thing you wrote. It doesn’t matter if it’s a letter, email, report, newsletter, web content … Keep reading…

Lost in the Forest and Finding the Trees

“Which is better?” I asked. “‘I need to capitalize on the time I’ve invested in writing.’ or ‘I need to leverage the time I’ve invested in writing.’” Danielle said, “‘I need people to read my stuff.’” Two lessons here, one obvious and one not so … Keep reading…

Idea Challenged? Here are 3 Tools

We can all get writer’s block. I’ve found 3 tools that help me get past it. I may not use the exact suggestions that result, but the suggestions trigger more ideas and before long I’m off and writing. Hubspot’s Blog Topic Generator Fill in the … Keep reading…

The Moral of the Story

Aesop’s Fables have a clear moral lesson backed up by a little story. The story makes it more interesting than just passing out advice. It demonstrates the results of heeding or not heeding the advice. Advice delivered as a ‘fable’ appeals to both our emotions … Keep reading…

Writing the Wrong

I’ve been talking to a lot of people lately about creating and organizing their content for various purposes and places. In the process of conducting a recent lunch and learn on the subject, I collected lots of tips and ideas, and here’s a good one. Share … Keep reading…

Ask for Action

Sometimes things are easier if someone else will just tell me what to do. That way of thinking especially applies to our websites and newsletters. Your call-to-action is critical – it’s the reason for people to contact you. Use your website and newsletter to convert … Keep reading…