How to Avoid Iffy Language in Your Marketing Calls-to-action

If your ideal client has finally found you – your website, your blog, your social profiles – you want to be strong and confident with your calls-to-action.

I’ve written before about ‘just’ and ‘feel free’ and other wishy-washy language. It doesn’t serve you well.

Here’s a short checklist you can use to evaluate your CTAs before publishing: 

  • Be specific.
  • Assume you have what they want.
  • Make it easy for them to get it.
  • Appeal to emotions.
  • Talk about results first.
  • Make it about the reader’s wants and needs, not yours.

Whether it’s an email to a colleague, a newsletter, a blog post, a landing page, or a social media post, these best practices all apply. If you’ve been struggling to write effective CTAs, run a trial with this checklist and see what happens.