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How to Avoid Iffy Language in Your Marketing Calls-to-action
If your ideal client has finally found you – your website, your blog, your social profiles – you want to be strong and confident with your calls-to-action. I’ve written before about ‘just’ and ‘feel free’ and other wishy-washy language. It doesn’t serve you well. Here’s … Keep reading…
What Do You REALLY Want People to Do on Your Website?
Over the last 10 years or so I’ve built close to 100 websites and landing pages. In the olden days, clients would send me Word docs with the text for each page. I would add the pages, insert the text, and insist on a call-to-action … Keep reading…
Jumping Up and Down, Waving for Attention
Can you remember your first really big concert? For me, it was The Rolling Stones in 1989 at CNE Stadium soon after I moved to Toronto. We had seats about mid-field and, when the concert started, it was a great spot to be. And then … Keep reading…
Leave Out the Parts People Skip
Has anyone really read every word of Gone with the Wind? Be honest now. I’ve read it twice and I remember skipping whole pages of scene-setting descriptive text. When I read this quote by Elmore Leonard, whose books I read, it resonated with me. “I … Keep reading…
People will Judge You
I meet someone new, hear about a new local company, or get a new email subscriber – these things usually send me in search of their website. Let’s be honest, I’m there to judge them. You do it, too, whenever you check out someone’s website. … Keep reading…