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What Do You REALLY Want People to Do on Your Website?

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Over the last 10 years or so I’ve built close to 100 websites and landing pages. In the olden days, clients would send me Word docs with the text for each page. I would add the pages, insert the text, and insist on a call-to-action … Keep reading…

Jumping Up and Down, Waving for Attention

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Can you remember your first really big concert? For me, it was The Rolling Stones in 1989 at CNE Stadium soon after I moved to Toronto. We had seats about mid-field and, when the concert started, it was a great spot to be. And then … Keep reading…

rocky island

Leave Out the Parts People Skip

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Has anyone really read every word of Gone with the Wind? Be honest now. I’ve read it twice and I remember skipping whole pages of scene-setting descriptive text. When I read this quote by Elmore Leonard, whose books I read, it resonated with me. “I … Keep reading…