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Ideas for Your Holiday Email Campaign

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It’s that time of year when our email boxes quickly fill up each day with special promotions – Black Friday will kick it all off. Depending on your type of business and target market, you may be (should be?) considering doing some extra promotional emails … Keep reading…

Summer Content Ideas – Loosen Up a Little

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If there’s any time of year to get more personal with your content, it’s during the summer. The rules are relaxed and people have more time to read deeper. Here are a few ideas you can try: Create a roundup of summer reading appropriate for … Keep reading…

End the Year with a Blog

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If you’re buried in holiday preparations – at home or for your business – perhaps blogging is low on your to-do list. What if you knew exactly what to write about for the rest of the year? Here are a few no-fail ideas to wrap … Keep reading…

Summer Action Leads to Fall Success

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Summer may be a sluggish time for many businesses but it doesn’t have to be. Use the slower pace to your advantage. Take the Time to Get Inspired Do more reading. Watch more videos. Have more chats over coffee. Take online or offline courses. All … Keep reading…

Content to Wrap Up the Year

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December and January are good months to publish articles that sum up the past year and preface the new one. If your newsletters (or blog posts) are informational, this can be a good strategy for several reasons: Website traffic is increased by directing your readers … Keep reading…

Finding Your Ideal Client is Like Finding a Mate

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Do you remember being single? Perhaps you are now. How do/did you find your soulmate? As business owners, I think we can use some of the same strategies to build strong work relationships, too. Hang out where they hang out If you’re looking for a … Keep reading…