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social media
Is Your Website Social-Media-Sharing-Friendly?
You come across some really great information that you want to share on your LinkedIn feed (or Facebook, Twitter…). You write the post with care, telling your followers why they should check it out. You paste in the website URL and… ugh. There’s no image. … Keep reading…
Social-Media-Friendly Blogging
You’ve just finished editing (and proofing!) your latest blog post. You pause for a mental happy dance, then you click Publish. Ahh. And now the rest of the work starts. Because, of course, you need to let people know about this new useful and interesting … Keep reading…
Doing What You Can Actually Accomplish Trumps Perfection
Social Media Day Halifax 2019 was an amazing day of learning and networking. I’ve been spending hours on Twitter, Facebook and Instagram reliving the day through other people’s posts… laughing, crying, and feeling the love. (Cue the angles… er… angels singing.) There is so much … Keep reading…
Don’t Ignore the Obvious: Daily Tips Work
One of the best things I ever did was to take Anita Kirkbride‘s advice when she told me I should post daily enewsletter tips on social media. It was a very specific and fairly easy task to do. I ended up with an Excel spreadsheet with … Keep reading…
Why You Need to Create Original Content
“If all you’re sharing is other people’s content, why do people need to follow you?” ~ Anita Kirkbride Recently I’ve sat with a couple of small business owners who have been “on social media” for a while but have not been doing much there. In … Keep reading…
9 Types of Customer Generated Content
Do you want more customers like the ones you already have? You can use experiences with your current customers to develop content that will attract more of the same. Customer-generated content is akin to ‘social proof’ – it elevates your reputation. By ‘content’ I mean … Keep reading…
Tweet to Promote your Newsletter and Blog
Sure you’re doing lots of writing but is anyone reading it? Social media is a great way to promote your newsletter and blog to get more reading and more subscriptions. Particularly on Twitter, you could post a different call-to-action as often as daily. Here are … Keep reading…
Audit your Reputation
I know, I know! Doesn’t it sound dreadful? The Audit. Conjuring up images of spreadsheets, accountants and bad hair days. But wait… this isn’t about that kind of audit. This is much less stressful, yet just as important. We have talked about auditing your website … Keep reading…