You're viewing...

social media

fingers with faces

Is Your Website Social-Media-Sharing-Friendly?

In

You come across some really great information that you want to share on your LinkedIn feed (or Facebook, Twitter…). You write the post with care, telling your followers why they should check it out. You paste in the website URL and… ugh. There’s no image. … Keep reading…

Social-Media-Friendly Blogging

In

You’ve just finished editing (and proofing!) your latest blog post. You pause for a mental happy dance, then you click Publish. Ahh. And now the rest of the work starts. Because, of course, you need to let people know about this new useful and interesting … Keep reading…

Doing What You Can Actually Accomplish Trumps Perfection

In

Social Media Day Halifax 2019 was an amazing day of learning and networking. I’ve been spending hours on Twitter, Facebook and Instagram reliving the day through other people’s posts… laughing, crying, and feeling the love. (Cue the angles… er… angels singing.) There is so much … Keep reading…

Don’t Ignore the Obvious: Daily Tips Work

In

One of the best things I ever did was to take Anita Kirkbride‘s advice when she told me I should post daily enewsletter tips on social media. It was a very specific and fairly easy task to do. I ended up with an Excel spreadsheet with … Keep reading…

3 Ways Having a Social Media Strategy Will Save You Time

In

Guest post by Anita Kirkbride Have you ever noticed how being overwhelmed by something tends to make it suck the time right out of your day? The more overwhelmed you feel, the longer it takes to get it done? All entrepreneurs get that feeling about … Keep reading…

Are You Having a Conversation or Giving a Lecture?

In

  Guest post by Frances Leary Every business of every size needs a platform that gives it a voice. Social media is just that. It gives every organization, large and small, a voice to share its information, inspiration, products, and services with the world. However, … Keep reading…

Complex to Simple: Images for Social Media Posts

In

Rocket Science Version The sizing of images for the various social marketing platforms, post types, and headers is becoming a bit complex. In fact, it would be a very practical way to teach equivalent fractions and geometry in Grade 9. But if you’re long out … Keep reading…

Why You Need to Create Original Content

In

“If all you’re sharing is other people’s content, why do people need to follow you?” ~ Anita Kirkbride Recently I’ve sat with a couple of small business owners who have been “on social media” for a while but have not been doing much there. In … Keep reading…

9 Types of Customer Generated Content

In

Do you want more customers like the ones you already have? You can use experiences with your current customers to develop content that will attract more of the same. Customer-generated content is akin to ‘social proof’ – it elevates your reputation. By ‘content’ I mean … Keep reading…

Tweet to Promote your Newsletter and Blog

In

Sure you’re doing lots of writing but is anyone reading it? Social media is a great way to promote your newsletter and blog to get more reading and more subscriptions. Particularly on Twitter, you could post a different call-to-action as often as daily. Here are … Keep reading…

7 Steps to Integrating eNewsletters with Social Media

In

Does your newsletter help your social media? Or is social media helping your newsletter? Whether you’re sharing, connecting or promoting, the two go together like milk and cookies. Integrating enewsletters with social media is really quite simple and there are many ways to do it. … Keep reading…

5 stars on laptop

Audit your Reputation

In ,

I know, I know! Doesn’t it sound dreadful? The Audit. Conjuring up images of spreadsheets, accountants and bad hair days. But wait… this isn’t about that kind of audit. This is much less stressful, yet just as important. We have talked about auditing your website … Keep reading…

Encourage the Connection

In

example of connection links Not every newsletter reader is going to want to engage with you in the same way. Each will have a platform they prefer to use. Linda and I are a perfect example of that. Linda likes Twitter. I prefer Facebook. But … Keep reading…