Complex to Simple: Images for Social Media Posts

Rocket Science Version

The sizing of images for the various social marketing platforms, post types, and headers is becoming a bit complex. In fact, it would be a very practical way to teach equivalent fractions and geometry in Grade 9. But if you’re long out of school and want all the details, get them on Twirp’s Cheat Sheet: The ONLY social media image sizes you need to know.

Squares and Rectangles

The diagram below shows a very simplified rule of thumb for matching image shapes to social media posts on common platforms.

Size Matters

While bigger is better, it often means a larger file size and then icky compression stuff happens and… well, you’ve probably seen it on other people’s feeds.

originally published in Work Better, Not Harder newsletter August 31, 2017