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email marketing
Email is Still the Marketing Superhero
Since last fall, I’d been noticing unfavourable trends in open rates. It was disheartening because email has been my thing for so many years. Today I’m so (so so) happy to report that it’s not a real problem – people are still opening emails as … Keep reading…
It’s OK To Sell Things
Think of the emails you’ve received that have really rubbed you the wrong way. I bet you that they were trying to sell you something. The takeaway from that could easily be that people don’t want to be sold to through email. But I’m here … Keep reading…
Automation Doesn’t Mean Set-and-Forget
Let’s face it – designing, setting up and documenting marketing automations can be tedious work. For some strange reason, I enjoy it. It’s about bringing order to a complex idea. And for me, turning it on is like plugging in Christmas tree lights for the … Keep reading…
Saved by the Last-Minute Content Idea
You’ve been busy working in your small business – time flies when you’re having fun, right? But lying in bed at night, you mentally review all the things you keep putting off, like your next newsletter or blog post. You’ve just been too busy to … Keep reading…
Perseverance. Persistence. Patience. Repetition. Determination!
When Ann Perry first got in touch to ask if I could help her with ActiveCampaign, I had no clue what I was in for. But I was hooked right away because she had just under 5000 email subscribers and almost 20K YouTube subscribers. One … Keep reading…
Newsletter, Blog, Promotion, Advertisement, Spam – An Email by Any Other Name
When you scan your inbox each morning, how do you decide what to open, what to delete, or what to leave for later reading? People choose to open emails based roughly 50% on the subject line and 50% on recognizing the sender’s name. That’s a rough … Keep reading…
Email Marketing: Text vs. Images
Have you ever opened an email to a big blank nothing? Probably you saw a little icon that tells you there should have been an image… but it wasn’t loading for you. Ugh, what a waste of time opening that email. Of course, you don’t … Keep reading…
Ideas for Your Holiday Email Campaign
It’s that time of year when our email boxes quickly fill up each day with special promotions – Black Friday will kick it all off. Depending on your type of business and target market, you may be (should be?) considering doing some extra promotional emails … Keep reading…
How to Avoid Iffy Language in Your Marketing Calls-to-action
If your ideal client has finally found you – your website, your blog, your social profiles – you want to be strong and confident with your calls-to-action. I’ve written before about ‘just’ and ‘feel free’ and other wishy-washy language. It doesn’t serve you well. Here’s … Keep reading…
Sudden Appearances and Why They May Not Work
Have you noticed a sudden flurry of emails recently? Here are a couple of examples I’ve received: The nail technician who I haven’t heard from since before the pandemic suddenly shows up telling me she’s open for appointments. But not a word earlier about the … Keep reading…
The Bottom Line About Newsletter Bottoms
There seems to be some thinking that getting people to read to the bottom of a newsletter is a most desirous goal. And, if getting people to read to the bottom (read the whole newsletter) is so important, isn’t putting the really good stuff at … Keep reading…
Newsletter Audit Checklist
Whether you’ve been doing an email newsletter for a while or are just getting started, there are always ways to improve. Not all of these items will apply to every business’ email newsletter but include as many as are appropriate for yours. Link to view the … Keep reading…
The Biggest Mistake You Can Make in Your Small Business Newsletter
It happened again today. I am blown away by how often I see this particular mistake. I received an email newsletter from a business I wasn’t familiar with. That’s OK but I wanted to go to their website to investigate more. And there was not one … Keep reading…
Annoyed With All the COVID Emails? 3 Reasons to Communicate
We’re all getting inundated with COVID emails – yes – but I’m glad the companies I do business with are paying attention and communicating their plans. I need to know that my web host and other service providers are taking action to be able to … Keep reading…
Try a Newsletter Full of Tidbits
Tidbit is defined as “a small and particularly interesting item of gossip or information.” (Just in case you’re Canadian and were thinking about chocolate Timbits.) The most successful newsletters I’ve seen are full of tidbits. A tidbit is short, delightful and easily digested (just like … Keep reading…
What Name Are You Using?
This morning I deleted an email from a good friend and past client. I didn’t realize it was from that wonderful lady because it didn’t show up in my inbox from her name or her company’s name. I only dug it out of my trash … Keep reading…