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email marketing

It’s OK To Sell Things

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Think of the emails you’ve received that have really rubbed you the wrong way. I bet you that they were trying to sell you something. The takeaway from that could easily be that people don’t want to be sold to through email. But I’m here … Keep reading…

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Automation Doesn’t Mean Set-and-Forget

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Let’s face it – designing, setting up and documenting marketing automations can be tedious work. For some strange reason, I enjoy it. It’s about bringing order to a complex idea. And for me, turning it on is like plugging in Christmas tree lights for the … Keep reading…

Saved by the Last-Minute Content Idea

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You’ve been busy working in your small business – time flies when you’re having fun, right? But lying in bed at night, you mentally review all the things you keep putting off, like your next newsletter or blog post. You’ve just been too busy to … Keep reading…

Answers to Email Marketing Strategy Questions

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Over 13 years of specializing in email newsletters, I’ve been asked a lot of different questions. And I’m pretty sure you’ll find answers to most of them here on my blog. But of course, nothing stays the same for long when it comes to marketing. … Keep reading…

cameras in a row

Perseverance. Persistence. Patience. Repetition. Determination!

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When Ann Perry first got in touch to ask if I could help her with ActiveCampaign, I had no clue what I was in for. But I was hooked right away because she had just under 5000 email subscribers and almost 20K YouTube subscribers. One … Keep reading…

dripping fawcet

To Drip, or Not… What is the Goal?

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If you’re new to the lead magnet game, you may be confused… and rightfully so. There’s a lot of info and advice out there, much of it is conflicting. This article comes nowhere close to covering the whole gamut of options but my goal is … Keep reading…

Newsletter, Blog, Promotion, Advertisement, Spam – An Email by Any Other Name

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When you scan your inbox each morning, how do you decide what to open, what to delete, or what to leave for later reading? People choose to open emails based roughly 50% on the subject line and 50% on recognizing the sender’s name. That’s a rough … Keep reading…

woman typing on laptop

I Want to Start a Newsletter for My Small Business – Where Do I Start?

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It’s easy to get hamstrung by what you don’t know… and then do nothing at all. If starting an email newsletter for your small business has been on your to-do list for a while, here’s the perfect place to start. Below I’ve gathered my best … Keep reading…

Email Marketing: Text vs. Images

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Have you ever opened an email to a big blank nothing? Probably you saw a little icon that tells you there should have been an image… but it wasn’t loading for you. Ugh, what a waste of time opening that email. Of course, you don’t … Keep reading…

woman excited about email

Ideas for Your Holiday Email Campaign

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It’s that time of year when our email boxes quickly fill up each day with special promotions – Black Friday will kick it all off. Depending on your type of business and target market, you may be (should be?) considering doing some extra promotional emails … Keep reading…

List Building Questions Answered

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Back in June, I had the honour and pleasure of being a guest on Mary Jane Copps’ monthly webinar. The topic was “How to Continually Grow Your List… and Why It’s Important”. We had a wonderful chat and answered common questions about list building. You can … Keep reading…

Sudden Appearances and Why They May Not Work

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Have you noticed a sudden flurry of emails recently? Here are a couple of examples I’ve received: The nail technician who I haven’t heard from since before the pandemic suddenly shows up telling me she’s open for appointments. But not a word earlier about the … Keep reading…

The Bottom Line About Newsletter Bottoms

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There seems to be some thinking that getting people to read to the bottom of a newsletter is a most desirous goal. And, if getting people to read to the bottom (read the whole newsletter) is so important, isn’t putting the really good stuff at … Keep reading…

Newsletter Audit Checklist

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Whether you’ve been doing an email newsletter for a while or are just getting started, there are always ways to improve. Download our Newsletter Audit Checklist and use it to ensure both you and your readers get the most out of your email marketing efforts. … Keep reading…

The Biggest Mistake You Can Make in Your Small Business Newsletter

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It happened again today. I am blown away by how often I see this particular mistake. I received an email newsletter from a business I wasn’t familiar with. That’s OK but I wanted to go to their website to investigate more. And there was not one … Keep reading…

How to Start Building Your First Email List

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Like many things, list building seems pretty straight-forward… until you start. You may expect it to be tedious work of copy/pasting and spreadsheets and looking things up online. Yes, it likely involves some of that but I get asked a lot of questions about who … Keep reading…

Annoyed With All the COVID Emails? 3 Reasons to Communicate

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We’re all getting inundated with COVID emails – yes – but I’m glad the companies I do business with are paying attention and communicating their plans. I need to know that my web host and other service providers are taking action to be able to … Keep reading…

Try a Newsletter Full of Tidbits

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Tidbit is defined as “a small and particularly interesting item of gossip or information.” (Just in case you’re Canadian and were thinking about chocolate Timbits.) The most successful newsletters I’ve seen are full of tidbits. A tidbit is short, delightful and easily digested (just like … Keep reading…

What Name Are You Using?

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This morning I deleted an email from a good friend and past client. I didn’t realize it was from that wonderful lady because it didn’t show up in my inbox from her name or her company’s name. I only dug it out of my trash … Keep reading…

Being Seen = Being Remembered

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Isn’t it amazing that it’s now so easy to keep in touch with people we met years ago? Social media has allowed me to reconnect with old friends and work colleagues from long before social media existed. (Yes, I’m that old.) It has also allowed … Keep reading…

Email is the Alternate to SEO

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What’s a goal of business blogging that will never be a goal of email marketing? Search engine optimization (SEO), of course. For email, it’s all about subject line optimization. (Is SLO a ‘thing’?) Crafting a compelling email subject line can achieve better and more immediate … Keep reading…

Email Marketing Best Practices: It Depends…

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You’ve finally decided to start doing some email marketing for your small business. There are lots of things you know you need to consider and lots of things you don’t know about yet. But you’re game and, having finally made the decision, you hop online … Keep reading…

23 Things to Put in Your Small Business Newsletter

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All the experts know that email is still king. If you’re starting an enewsletter for your small business, figuring out what content you want to put in it might be one of your first challenges. Here’s a quick rundown of a variety of different content sections you … Keep reading…

Email Newsletters – Develop Your Strategy First

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The process of starting an email newsletter for your small business involves focusing on these aspects: strategy, tactics and tools. It makes sense to approach them in a logical order from high-level thinking through to detailed work. Strategy First This is where you consider that your … Keep reading…