Newsletter Audit Checklist

Whether you’ve been doing an email newsletter for a while or are just getting started, there are always ways to improve. Download our Newsletter Audit Checklist and use it to ensure both you and your readers get the most out of your email marketing efforts. … Keep reading…

Try a Newsletter Full of Tidbits

Tidbit is defined as “a small and particularly interesting item of gossip or information.” (Just in case you’re Canadian and were thinking about chocolate Timbits.) The most successful newsletters I’ve seen are full of tidbits. A tidbit is short, delightful and easily digested (just like … Keep reading…

What Name Are You Using?

This morning I deleted an email from a good friend and past client. I didn’t realize it was from that wonderful lady because it didn’t show up in my inbox from her name or her company’s name. I only dug it out of my trash … Keep reading…

Being Seen = Being Remembered

Isn’t it amazing that it’s now so easy to keep in touch with people we met years ago? Social media has allowed me to reconnect with old friends and work colleagues from long before social media existed. (Yes, I’m that old.) It has also allowed … Keep reading…

Email is the Alternate to SEO

What’s a goal of business blogging that will never be a goal of email marketing? Search engine optimization (SEO), of course. For email, it’s all about subject line optimization. (Is SLO a ‘thing’?) Crafting a compelling email subject line can achieve better and more immediate … Keep reading…

Sometimes You Need a Boring Subject Line

This email message below arrived in my inbox shortly after sending out my weekly small business event listing (for Halifax, Nova Scotia). I love it when instant blog posts arrive by email. Hello Linda I’ve been getting emails from you for a couple of years … Keep reading…

Brief is the New Black

There is so much information available online that it’s hard to even give it away. If your content is top notch and needed by your target market, you still have to get their attention… before you get a chance to make the sale. The competition … Keep reading…

No Love from your Newsletter? Here’s Why

“My newsletter isn’t doing anything for me.” Over the years I’ve heard many different versions of this same sentiment, usually accompanied by a big sigh. A month or so later, the newsletters stop. A newsletter does not make a marketing plan. And sending out a … Keep reading…