ideas and tips for busy business owners… like you!
THIS is yet another good reason to be creating marketing content: “Conversation is king. Content is just something to talk about.” – Cory Doctorow While I would argue that content is more than just something to talk about (or should be), I love this sentiment! … Keep reading…
A glowing white screen can be mesmerizing in its utter emptiness, taunting you to type something… but not just anything. It’s got to be useful or interesting to your blog and newsletter readers. It’s got to be better than the last article you wrote. It’s … Keep reading…
I’m tickled pink because I finally reached 1M pageviews here on the blog. It feels like a #VanityStat but I know it has led to lots of great opportunities over the years… ten years, in fact. This wasn’t even a goal when I started blogging in … Keep reading…
You’ve just finished editing (and proofing!) your latest blog post. You pause for a mental happy dance, then you click Publish. Ahh. And now the rest of the work starts. Because, of course, you need to let people know about this new useful and interesting … Keep reading…
If your answer to the title of this post is “increase sales”, you’ve got that part right. But you should also realize that there’s no direct path from one to the other. You don’t start a blog and immediately make more sales – although I … Keep reading…
Ever since I wrote this article — Where Do You Get Stuck? — a couple of years ago, I’ve been on a mission to come up with solutions to content creation obstacles. coming up with ideas adapting your ideas for writing starting to write finishing … Keep reading…
Years ago when I first started doing email newsletters, each new client had questions about writing the introduction to their very first issue. Eventually, I prepared a tip sheet for new clients and also posted the info on my blog thinking it might be useful … Keep reading…
You just had an a-ha moment – by thinking, researching, reading, discussing, learning, teaching, experimenting, or problem-solving. And now you’re anxious to share that new insight with your readers who will also benefit from it. Not sure how to organize your ideas and get writing? Download … Keep reading…
What’s a goal of business blogging that will never be a goal of email marketing? Search engine optimization (SEO), of course. For email, it’s all about subject line optimization. (Is SLO a ‘thing’?) Crafting a compelling email subject line can achieve better and more immediate … Keep reading…
You might think your website FAQ page is the best place to answer questions but I would argue that your blog is even better. In fact, I suggest your FAQ page should list the questions, and perhaps short answers, with links to blog posts for … Keep reading…
Stuck, uninspired, unmotivated, feeling stale – anyone who blogs regularly is going to experience those things from time to time. Especially when we’re busy, it’s hard to take time to get inspired. Sometimes I don’t need inspiration so much as a new angle – a … Keep reading…
Consider how likely you would be to open/read articles with these titles: How to Be a Politician Small Business Marketing Healthy Foods for Everyone Dressing for Work The Benefits of Travel How to Find Any Job How to Be a Millionaire Nothing much exciting… been … Keep reading…
I like to joke that I’m a great example of how someone who can’t write can still have success with a blog. The fact is, in my past career I did a lot of writing: job descriptions, standard operating procedures, workflows, and reports of all … Keep reading…
If you’re buried in holiday preparations – at home or for your business – perhaps blogging is low on your to-do list. What if you knew exactly what to write about for the rest of the year? Here are a few no-fail ideas to wrap … Keep reading…
You can tell when you read a headline that lets you get to know the writer a little better. It often contains an opinion, or perhaps a turn of phrase that is unique to them. If your business is all about selling you, it’s worth … Keep reading…
Blogging success has less to do with your writing skill than you might think. Yes, it has to be interesting or useful… hopefully, both! But if it’s not also these other things below, it likely won’t be successful for your business: #1. Valuable What’s in … Keep reading…
Using a content template can shorten your writing time and also keep you more focused. The purpose of this particular template is to give people a useful tool to complete a task more efficiently. This type of article shows off your expertise. Because it is … Keep reading…
Content templates can simplify your content development time by providing structure – sort of like filling in blanks. That means you can be done and onto your next task in no time. The purpose of this template is to create an awesome resource for beginners … Keep reading…
Using a content template is sort of like filling in the blanks on a form. It will get you started and make your writing time more productive. The purpose of this content template is to help people learn something new… and the best way to … Keep reading…
Every part of your business needs some type of content. And you need to develop content consistently to reap the benefits. There’s a content creation trick that can speed up the process by providing structure. Using a content template is sort of like filling in … Keep reading…