Get Read to Get Ranked

Years ago when I first started doing email newsletters, each new client had questions about writing the introduction to their very first issue. Eventually, I prepared a tip sheet for new clients and also posted the info on my blog thinking it might be useful … Keep reading…

Email is the Alternate to SEO

What’s a goal of business blogging that will never be a goal of email marketing? Search engine optimization (SEO), of course. For email, it’s all about subject line optimization. (Is SLO a ‘thing’?) Crafting a compelling email subject line can achieve better and more immediate … Keep reading…

What were you doing on Boxing Day?

Were you reading my blog on December 26, 2013? Maybe not but someone was because I had over 800 pageviews that day. Up to that point, it was the most pageviews I’d ever had in one day. In fact, it was 10% of the monthly … Keep reading…

The Devil is in the Details

Mistakes happen – appointments get missed, deadlines slide by, and that phone call doesn’t get returned. These things happen to everyone sooner or later. Sometimes these are things that can be avoided next time, sometimes they’re unavoidable, and sometimes they’re just plain old stupid mistakes. … Keep reading…

Writing the Wrong

I’ve been talking to a lot of people lately about creating and organizing their content for various purposes and places. In the process of conducting a recent lunch and learn on the subject, I collected lots of tips and ideas, and here’s a good one. Share … Keep reading…