My good friend and business collaborator, Anita Kirkbride, has been doing keynotes recently about how to embrace being #flawsome. It’s a hard lesson for someone like me with perfectionistic tendencies. But around mid-May, I made a conscious decision to let a few things suffer so that others could flourish.
Here’s one of the things that suffered:
Fewer people read my blog. That tells me my own marketing is working when I’m maintaining it. I know exactly what happened: I wrote fewer posts and one of the scheduling apps I use conked out for 2 weeks. (Thank you, Google, for continuing to send readers.)
I decided to live with it because other things, like Social Media Day Halifax 2019, were more important. And yes, I felt a bit guilty because I teach this stuff and setting an example is important.
No one ever said running a small business is easy. Sometimes we have to make tough choices… and move on. And really, while seeing my blog readership increase instead of decrease is always nice, I got waaaay more benefit personally and professionally from the other things I was involved with.
Originally published in the Work Better, Not Harder newsletter June 28, 2019