Beautiful Doesn’t Equal Attention

man with binoculars

We can all appreciate a beautiful website or newsletter or social feed. Colours, fonts, everything matches. Brand expression can be a wonderful thing. Last year, I was working with a new client who raised a concern that the colour I had used for the call-to-action … Keep reading…

All of Your Words are Important

But all of our marketing words are not important in every context. We have to pick and choose. When I first started my business almost 15 years ago, I remember struggling with the distinction between features and benefits, and with talking about my potential clients’ … Keep reading…

Call to Action: Why Would I Subscribe?

Aside from having a catchy subscription process on your website, you can use calls to action on your social media platforms to attract new readers. While doing a little research recently on Twitter, here are some examples I found – bad examples first. I have … Keep reading…

So Many Choices

“What is the one best thing that you want a reader to do?” That’s one question I ask new clients. Research has shown that offering too many choices creates indecision. To be effective, a call-to-action must motivate your reader to, well, take action. It’s not as easy … Keep reading…

Ask for Action

Sometimes things are easier if someone else will just tell me what to do. That way of thinking especially applies to our websites and newsletters. Your call-to-action is critical – it’s the reason for people to contact you. Use your website and newsletter to convert … Keep reading…