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Leads or List-building… Decisions, Decisions
It’s so easy to get distracted when doing our own marketing work. Even when we have a plan and the supporting processes in place, losing focus is a daily challenge. Recently while masterminding with a friend, we were reviewing an email automation that she’s been … Keep reading…
Beautiful Doesn’t Equal Attention
We can all appreciate a beautiful website or newsletter or social feed. Colours, fonts, everything matches. Brand expression can be a wonderful thing. Last year, I was working with a new client who raised a concern that the colour I had used for the call-to-action … Keep reading…
How to Avoid Iffy Language in Your Marketing Calls-to-action
If your ideal client has finally found you – your website, your blog, your social profiles – you want to be strong and confident with your calls-to-action. I’ve written before about ‘just’ and ‘feel free’ and other wishy-washy language. It doesn’t serve you well. Here’s … Keep reading…
All of Your Words are Important
But all of our marketing words are not important in every context. We have to pick and choose. When I first started my business almost 15 years ago, I remember struggling with the distinction between features and benefits, and with talking about my potential clients’ … Keep reading…
What Do You REALLY Want People to Do on Your Website?
Over the last 10 years or so I’ve built close to 100 websites and landing pages. In the olden days, clients would send me Word docs with the text for each page. I would add the pages, insert the text, and insist on a call-to-action … Keep reading…
Call to Action: Why Would I Subscribe?
Aside from having a catchy subscription process on your website, you can use calls to action on your social media platforms to attract new readers. While doing a little research recently on Twitter, here are some examples I found – bad examples first. I have … Keep reading…
Tweet to Promote your Newsletter and Blog
Sure you’re doing lots of writing but is anyone reading it? Social media is a great way to promote your newsletter and blog to get more reading and more subscriptions. Particularly on Twitter, you could post a different call-to-action as often as daily. Here are … Keep reading…
Make it Obvious
“Put a sign-up form on every page of your website.” You’ve heard this, right? Well, it’s good advice… sort of. Half the story is missing. Here’s the other half… with context. Imagine your best friend has just forwarded to you a newsletter they’re raving about. … Keep reading…
Don’t Leave Them Wanting More
Whenever you or I read something that we like, often a “What’s next?” comes to mind. I’m frequently cautioning about using calls to action strategically and not having so many that they become distracting. The other end of the spectrum would be not having a … Keep reading…
Call to Action [Wrap Up]
No matter what your topic or type of email, you will have a call to action for your readers. It can be a secondary point to your main message, such as signing up for your newsletter. It can be the main point of the whole … Keep reading…
3 Keys to Creating a Call-to-Action
We all use calls to action but we often don’t think of them that way. Writing an email to a friend asking for feedback, emailing to arrange a coffee date, sending a follow-up note – these all contain calls to action whether obvious or implied. … Keep reading…
Up your Readership
You can promote your enewsletter by using a call-to-action sending people to: your sign-up page your last issue your archive Here are 10 places you can and should promote your newsletter: Website Email signature Blog Business card Online profiles – Facebook, LinkedIn, etc. Social media … Keep reading…
So Many Choices
“What is the one best thing that you want a reader to do?” That’s one question I ask new clients. Research has shown that offering too many choices creates indecision. To be effective, a call-to-action must motivate your reader to, well, take action. It’s not as easy … Keep reading…
Ask for Action
Sometimes things are easier if someone else will just tell me what to do. That way of thinking especially applies to our websites and newsletters. Your call-to-action is critical. It’s the reason for people to contact you. Use your website and newsletter to convert contacts … Keep reading…