Always Showing Up

wall with ladders

One night last week I dreamed that Mary Jane Copps and I co-authored a best-selling book called “Always Showing Up”. It was about the importance of being seen often and always bringing value to clients, potential clients and referrers – the commitment to building relationships … Keep reading…

BE the Rabbit Hole

You know when you’ve been online for a while – scrolling, reading, tapping – and then realize the time? We may feel good (because we learned something), bad (because something pushed a hot button), or indifferent (what level on HayDay?). Regardless, we still think of … Keep reading…

How to Deliver Valuable Content

If you’ve struggled with success when it comes to blogging, newsletters or even social media, it may be because you’re missing the essential ingredient – value. There are many things you can do right or wrong but, if you aren’t giving value, the rest won’t … Keep reading…

Loyalty isn’t Instant

Jessie Toope

I’ve been keeping an eye on our blog because I know I’m approaching 250 articles and I want to celebrate that milestone. I’ve been feeling pretty good about that. Four years of consistent blogging is an accomplishment, don’t you think? Now, here’s some perspective. I … Keep reading…

Perceptions of Value

Someone recently asked me if a newsletter is still a good marketing tool for small business. After all, we’re inundated with newsletters and stuff that people call newsletters. The person who asked me this has been actively unsubscribing from newsletters to reduce her inbox noise. … Keep reading…

Content Strategies: Curating vs. Creating

library

I read a great article recently called Content Curation vs. Content Creation: Finding the Right Combination which discusses the goals of these two different strategies. I’ll summarize a little here. Curating content is all about becoming a trustworthy, reliable resource of high-quality, cutting-edge information that … Keep reading…