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content strategy

Content Strategy: A Formula for Success [Infographic]

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It’s not secret, magic or special but it IS important. If you don’t start your content strategy with these steps, you’ll be thinking about them later… perhaps too late.

A Simple Content Management Tool (includes worksheet)

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Many people have yet to embrace the concept of content management. I’m going to show you a simple way to get your arms around it, and keep them firmly gripped. First, print or use this fillable worksheet (or draw 3 columns on a sheet of … Keep reading…

How to Find Time to Create Content

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Whether you write for your blog, newsletter or social media – or all three – there are two approaches to creating your content: on the fly or by scheduling time. They both have to do with finding time to do it well. You can spend … Keep reading…

Designed for Success – Client Success Story

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The thought of designing a newsletter for a designer was a little daunting, but I jumped at the opportunity when Melanie Orr of Interiors by Melanie first approached me. I recently asked her to tell me how it’s helping her small business and this is … Keep reading…

Jessie Toope

Loyalty isn’t Instant

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I’ve been keeping an eye on our blog because I know I’m approaching 250 articles and I want to celebrate that milestone. I’ve been feeling pretty good about that. Four years of consistent blogging is an accomplishment, don’t you think? Now, here’s some perspective. I … Keep reading…

How to Publish a Newsletter without Writing

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There are two things that usually keep someone from starting a newsletter. One is compiling their first mailing list. The other is: “But I can’t write very well!” There are ways to publish a newsletter without having to do a lot of writing. #1. Come … Keep reading…

“But I don’t want to spam my friends!”

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Overheard at a networking event: “But I don’t want to spam my friends.” An excellent sentiment! But if you think your friends would consider your email newsletter to be spam, what does that say about your content strategy? The solution to avoid sending spam is … Keep reading…

Research to Develop your Content Strategy

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Your marketing content strategy wouldn’t be complete without having a look at what others are doing. This is an important step because: it will trigger new ideas for you it will help keep you current with others in your industry you should know what your … Keep reading…

Content Creation (Wrap-Up #3)

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Our first content creation wrap-up contains articles prior to May 2012. If you are looking for writing ideas, how to manage your content or just a bit of inspiration, you just may find what you are looking for in this list of links. Our second … Keep reading…

Perceptions of Value

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Someone recently asked me if a newsletter is still a good marketing tool for small business. After all, we’re inundated with newsletters and stuff that people call newsletters. The person who asked me this has been actively unsubscribing from newsletters to reduce her inbox noise. … Keep reading…

This Deserves Your Attention

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Now that I have your attention, I’d better earn it, right? We’ve all heard it said that advertising is buying people’s attention. Content marketing is all about earning that attention by providing value to readers. There are a lot of different types of content that … Keep reading…

library

Content Strategies: Curating vs. Creating

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I read a great article recently called Content Curation vs. Content Creation: Finding the Right Combination which discusses the goals of these two different strategies. I’ll summarize a little here. Curating content is all about becoming a trustworthy, reliable resource of high-quality, cutting-edge information that … Keep reading…

Building your Reputation

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You don’t build a reputation by churning out facts or putting on a suit. A reputation is built through walking the talk. The way to gain a good reputation is to endeavor to be what you desire to appear. – Socrates If building your reputation … Keep reading…

Don’t Dilute Your Message

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Let’s say you own a business that sells services to the general public. And, because you are so good at what you do, you also sell different services to other businesses in your industry. This is a common scenario for successful small businesses. You want to start an enewsletter – let’s … Keep reading…

It Doesn’t Have to be About You

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Let’s face it: some businesses are in a better position to provide valuable information through newsletters (blogs, social media) than others. Take our own newsletter as an example. We could easily publish a newsletter about publishing newsletters. (Stay with me here.) It would have lots of tips … Keep reading…

Plan to Give Your Best

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If what you have to share, show or write about isn’t great, don’t put it out there. That was one takeaway from Scott Stratten. I had a double dose of him a couple of weeks ago – read his book, UnMarketing, and attended his webinar. … Keep reading…

Original Content Makes YOU Unique!

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Do you really need any more information than what you’re already getting? Do your readers? How do you compete with ALL that content that’s readily available? You give them something they can’t get anywhere else! A list is easy – here’s one way to think … Keep reading…

Your Goals Shape Your Content

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You may have several goals you want to achieve by way of your newsletter (substitute website, blog and/or social media as it applies to you). Probably you want to increase sales. Here are some other possible related goals: ‘Touching’ your customers, prospects and colleagues on a … Keep reading…

Content that Builds Trust

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Different types of marketing content will achieve different things. You can educate and inform, build trust, establish your expertise, expand your community, and generate sales. Building trust is one strategy that is appropriate for just about any type of organization or independent professional. It can … Keep reading…

How Much is Too Much?

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Equally important, how much is too little? Too much and too little can both be bad when it comes to email marketing. People ask me how often they should send out their newsletter and I always answer the same thing – as often as you can bring value … Keep reading…