You know when you’ve been online for a while – scrolling, reading, tapping – and then realize the time? We may feel good (because we learned something), bad (because something pushed a hot button), or indifferent (what level on HayDay?). Regardless, we still think of these times as getting lost down a rabbit hole.
In class this week, we were reviewing the homework assignment which was to research and sign up for relevant newsletters. One participant said she kept ending up down rabbit holes. Then she looked up and said, “I guess we really want to BE the rabbit hole, right?” Thank you, Cecelia, for that insight!
Content marketing is something I’ve been preaching about since before it was called that. I’ve talked and written about it from every direction I think of… but never like this. Yes, the goal is to be the rabbit hole that people get lost in. (We just don’t want them feeling deranged afterward.)