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graphics

Email Marketing: Text vs. Images

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Have you ever opened an email to a big blank nothing? Probably you saw a little icon that tells you there should have been an image… but it wasn’t loading for you. Ugh, what a waste of time opening that email. Of course, you don’t … Keep reading…

Pantone Colour of the Year for 2020

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Now, this is a colour I can get behind – Classic Blue. This shade of blue is great when “any shade of blue will do”, which happens more often than you might think. Did you know blue is overwhelmingly the world’s favourite colour? “We associate blue … Keep reading…

Your Marketing Images Represent Your Business

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If you were holding a dinner where each plate sold for $150, would you buy the invitations at the dollar store? No? So don’t promote anything important for your business with a free overused 5-year-old Pixabay image. There are options – lots of options – … Keep reading…

Image Insights [Wrap-up]

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Sometimes the image choice for your newsletter or blog post is obvious, but often not so much. This post wraps up our previous articles about graphic ideas and advice. Finding just the right image for your newsletter or blog can be time-consuming and frustrating, whether … Keep reading…

How to Find the RIGHT Image

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A friend asked me to help her out by finding images of people talking on the phone to be used to market a new service. I like crestock.com for images (because they’re reasonably priced and easy to buy from) so I logged in and started … Keep reading…

Graphic Solutions

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Copyright and graphics are topics that come up in our business all the time. When you are using images on your website, blog or in your newsletter, you need to ensure they are copyright free or you have paid the copyright owner for use. You … Keep reading…