Basic Set-up for a Lead Magnet

Recently several small business owners have asked me about how to set up a lead magnet to encourage more subscriptions to their newsletter. Here are instructions for you DIYers. First, prepare your lead magnet – the thing that you’re giving away. It should be something … Keep reading…

Be a Tease!

I came across this excellent example of how to promote your newsletter sign-up on your website: It’s not visually appealing, but it says all the right things.  It tells me what I can expect by signing up and teases me with what’s coming up next.  The only thing … Keep reading…