Basic Set-up for a Lead Magnet

Recently several small business owners have asked me about how to set up a lead magnet to encourage more subscriptions to their newsletter. Here are instructions for you DIYers. First, prepare your lead magnet – the thing that you’re giving away. It should be something … Keep reading…

The Undiscovered Gold Mine in Your Own Backyard

gold mine

There’s a reason that finding new clients is described as prospecting, and researching our contacts is called mining. It really can be long hours of hard work for little immediate return. In 1849, when Dr. Matthew Fleming Stephenson proclaimed, “There’s gold in them thar hills,” … Keep reading…

Test your Process

Do you know what happens when someone signs up for your newsletter? When they click that little SUBMIT button, where do they go? If you don’t know, now is a good time to find out. Your sign-up process is a critical piece of your newsletter … Keep reading…

Be a Tease!

I came across this excellent example of how to promote your newsletter sign-up on your website: It’s not visually appealing, but it says all the right things.  It tells me what I can expect by signing up and teases me with what’s coming up next.  The only thing … Keep reading…