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Advertising vs Content Marketing

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I don’t often use terms like ‘lead magnet’ and ‘sales funnel‘ on this blog. Not because they aren’t good things to have – of course, they are – but because there are lots of others writing about those topics. Here I’d rather discuss ideas for … Keep reading…

I Haven’t Been Walking My Marketing Talk

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If you’ve been in a classroom with me or even chatted over coffee, you’ll have heard me say something like, “You just have to start somewhere and then it’ll be easier to keep going and trying new things.” Of course, I’d be talking about some … Keep reading…

You Don’t Know Jack About Social Media Until You’ve Worked With Experts

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Last fall I remember feeling disappointed that I never seem to have much time for learning anymore. I was thinking the small business people taking my courses were smart to commit a half day a week to learn key marketing skills. I learn while I’m … Keep reading…

How Do You Know If What You’re Doing Is Working?

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If you aren’t looking at statistics at all, how do you know if your online marketing efforts are paying off? You don’t need to have a complex Google Analytics set-up to keep an eye on trends. Yes, hard numbers are good to know but trends … Keep reading…

Old Tech for New Content Ideas

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File cards – yup, I’ve been walking around with a few in my purse, wrapped in an elastic band. File cards are fantastic for catching your great content ideas, and here’s why: Small size – less space than a notebook and no bigger than a … Keep reading…

Online Products Don’t Sell Themselves

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Of course, we all know this, don’t we? Yet there is a multi-million dollar industry based on DIY marketing that somehow makes us forget this VERY IMPORTANT aspect of our business strategies. Or perhaps it makes us feel overconfident in our abilities to both sell … Keep reading…

Where To Find Your Best Content Ideas

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“What will I write about this week?” Wouldn’t it be great if content ideas popped into your head just when you need them? (Cue the light bulb!) You’ll find the best content ideas amid your daily business activities – but you have to be alert … Keep reading…

Do You Get Excited About Marketing Tasks?

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Do you enjoy doing your own marketing? The answer has a big impact on how successful you will be at it. Stop and consider: Do you like doing marketing work? Do you have the needed skills? Are you good at it, really? Is what you’re … Keep reading…

7 Out Of 12 Small Business Bloggers Agree On This

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When I teach marketing courses, the group eventually tires of seeing this list come up on the screen in every class: Build relationships, community Grow your reputation, sphere of influence Be seen as an expert Share valuable info, products, services Increase your social media following … Keep reading…

What Kind of Busy Are You?

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Since when does being busy have to be a bad thing? It’s easy to find articles about how to avoid busy-work and how not to wear ‘busy’ as a badge. My first inkling that ‘busy’ isn’t always good came in the form of a phone … Keep reading…

This Useful Process Helps You Teach with Your Writing

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If you do any amount of training or facilitating work with customers, you may already be familiar with adult learning models. Teachers use them to prepare insightful learning experiences. The one I’m familiar with is Kolb’s Experiential Learning Cycle but there are others equally useful: … Keep reading…

Why Does Everybody Know Me?

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“Everybody knows who you are. How do you know so many people?” I hear it every so often… and my answer is really easy. It’s not because I’m such a charming person. It’s absolutely because my name shows up in their inbox every single week. … Keep reading…

The Worst Thing About Moving My Website to WordPress

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There have been many good things about moving my website to a WordPress platform late last fall. And there have been a few frustrating things. I’d been doing a pretty good job of ignoring some of those frustrating things until I received an email from … Keep reading…

Combine Networking with Research for Killer Content

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Looking for a unique and easy content idea for your blog or newsletter? It will even improve your networking at the next event you attend. Think of a survey question where the answers of many people will give you market insight. Make sure: The results … Keep reading…

Protect Your Copyright in Your Creations

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(guest post by Corinne Boudreau) The reason you as a business owner or leader should care about copyright is that it protects your intellectual assets, which are an important piece of growing and scaling your business. Think licensing, franchising and creating an online brand. The … Keep reading…

This is Why People Who Subscribe Don’t Get Your Stuff

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You work hard to attract new subscribers who find value in what you’re offering. Someone makes a decision to sign up to your mailing list expecting to receive that great value and… they don’t hear a thing from you. I’m not talking about businesses who … Keep reading…

List Building Using Social Media

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Wouldn’t you like to be getting a dozen new subscribers every day? I’ve been doing small business email marketing for a lot of years and have a pretty good idea of what will work and won’t. I’m rarely surprised but this week has been the … Keep reading…

Social Media Day Halifax 2018 Marketing Conference

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For the first time, Halifax will be celebrating Social Media Day in grand style this year. I’m proud to be one of the organizers of the first Social Media Day Halifax 2018 conference taking place on June 22nd. The conference is for entrepreneurs, business owners, … Keep reading…

What Feedback Do You Pay Attention To?

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Have you ever fallen into the trap of making a change because of one single piece of feedback? It’s happened to me and I’ve seen it happen to others. Don’t change your brand’s font (or anything else) because one person doesn’t like it. One person’s … Keep reading…

What are Your Competitors Writing About?

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Whether it’s for your small business blog or newsletter, researching what your competition is writing about will benefit you in two important ways: You will have something with which to compare your own content strategy and your execution of it. It’ll trigger new content ideas … Keep reading…

Editing Tips to Benefit Your Readers

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“Not that the story need be long, but it will take a long while to make it short.” – Henry David Thoreau – It is always easier to edit someone else’s writing. We’re emotionally invested in our own words, wanting to hoard them and take … Keep reading…

What Do You Need To Say YES To?

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(guest post by Natasha Marchewka) Do you find you are saying NO to everything lately, to keep the status quo? I was… because I was overwhelmed and afraid. I already had enough daily commitments to keep me busy for the next 10 years. And then, … Keep reading…

What Will You Write After the Conference?

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Many business people are busy preparing to attend large conferences this fall. It can be quite an expense and a lot of hard work to prepare for these big events… booking sales meetings with other attendees, preparing marketing collateral, booking flights and hotels, and maybe … Keep reading…

Good, Fast, Cheap

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On the inside of one of our garage doors, in black permanent marker, the previous owner – a mechanic and race car driver – wrote: good fast cheap pick 2! I know Mike was talking about cars but this trifecta has implications for other (small … Keep reading…