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Content Plans were Made to be Broken

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You might be very successful if you’re working on your content once a week for a couple of hours, independent of your other business activities. You’re working to a plan and that’s great. Break away from your routine this week and be spontaneous. (The planner … Keep reading…

Ink It when you Think It

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Do you lose track of your great ideas? I do and I know my clients do, too. I’ve written before about using an ‘idea catcher’. Mine is a notepad but sometimes that’s not good enough. Many people have said they get their best ideas in … Keep reading…

Content Ideas for Consultants – Teach Something (Part 3)

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It’s been said that the best way to become expert at something is to teach it and I’ve certainly found that to be true. Teaching forces us to research and prepare, to find the answers to tough questions, and to be open to feedback. This … Keep reading…

The Collaboration Movement

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‘The Creativity Movement’ – this headline caught my eye in the paper recently. Included were several inspiring articles about idea generation and I noticed a common thread running throughout. It turns out that idea generation works better with more people than just yourself. No surprise … Keep reading…

The Absolute Best eMail Marketing Software

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… is the one you don’t have to learn yourself. You don’t know what you don’t know. Hire an expert and go do what you do best.Click to Tweet this Article

Why Graphics are an Important Part of Your Content

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Not everyone is a ‘visual’ person, by preference or physical circumstances. But many are, which is why you can’t ignore graphics as an important piece of your content. Can I convince you? Today we are exposed to about five times more information daily than we … Keep reading…

eNewsletters and Charities in Canada

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If you Google “CASL and charities” (in Canada), you’ll find lots of reading on the subject. I’m not going to repeat all that here but rather give a quick snapshot of how CASL (Canadian Anti-Spam Legislation) impacts charities. CASL applies to ‘commercial electronic messages’. This … Keep reading…

8 Tips to Improve Readability

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Readability is defined as the ease with which a written text can be understood by a reader. (The Free Dictionary) While this definition certainly includes your words, sentences, grammar and writing style, it also has to do with the overall look of the text. Here … Keep reading…

Successful Surveys: How to Ask for Information

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You really want to know what your clients think about your business. And getting suggestions and feedback from your subscribers would be a bonus. An electronic survey seems like the perfect solution. The reality is that only some of your close friends and fans will … Keep reading…

Automation can be Creepy

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If your ideal customer is new to social media, your autoresponder messages might be creeping them out. At one time I had this vision of some big guy hunched over his keyboard poised to pounce on my ‘Follow’. If your ideal customer is more tech … Keep reading…

Research – What are your Competitors Doing?

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If you’ve been doing a newsletter for more than a year, it’s a good idea to examine your strategy, look at your stats, and implement some positive change. You don’t want your email campaign to get stale. Doing that, of course, means generating ideas. One … Keep reading…

25 Ways to Help Another Small Business Owner

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This list was inspired by 25 Ways to Help a Fellow Human Being Today and co-authored by my Twitter colleague @LinosVersion. When we help each other, we all grow stronger! Give them a testimonial. Make it social and do it on LinkedIn or Twitter. Tell … Keep reading…

Take the News out of Newsletter

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I’m campaigning to rename ‘newsletter’, but I know it will take Google forever to catch on. Do you sign up for newsletters in excited anticipation of getting company news? I didn’t think so. Granted a newsletter can be a great source of industry news if … Keep reading…

Building Relationships versus Getting Shared

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You just shared a most awesome resource with your followers on Twitter. It’s not your own resource but rather one you found on someone else’s blog. Regardless of the author, you know your followers will find it useful. Earlier you were busy sending an email … Keep reading…

Who’s on Your Team?

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Leadership and teamwork disappeared when I left the corporate world and started my own business. Not the activities, just the words. Many small business owners seem to think these are concepts for big business. What did you depend on someone else for in the last … Keep reading…

Resist the Urge to Ask

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Received this message on Facebook: What is your opinion about sending this kind of email below out? I am on the fence. (I’ve changed the name on their signature and company for privacy.) “Hi Natasha,We are doing a little organizing and noticed that it’s been a … Keep reading…

4 List Building Mistakes Beginners Make

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Save yourself time, money and stress by avoiding these common mistakes. They can have a big impact on your success. #1. Having your sign-up in only one place The more places people see your sign-up form, the more subscribers you’ll get. Make sure it’s in … Keep reading…

5 More Inspired Ways to Develop Content Ideas

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Here is more inspiration as a follow-up to 5 Inspired Ways to Develop Content Ideas. That list had suggestions that you can do in minutes while sitting at your desk. This list of inspiring quotes requires you to get out from behind your desk. “Libraries store … Keep reading…

A Blog or a Newsletter

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“Which should I start first – a blog or a newsletter?” I swear I’ve heard this question a hundred times. Not that there’s anything wrong with that – it’s a great question. Consider this: “Do you want to just write or do you also want … Keep reading…

Take Time to Take Vacation

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Does the thought of taking a vacation feel like work? Now that I’m my own boss, you’d think it’d be easy to take holidays. What I’ve come to realize is just the opposite. Lately I’ve been thinking, “I need a real vacation.” By ‘real’ I … Keep reading…

Just Because You can Google It…

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Just because you can Google something doesn’t make you an expert. (I just love those Realtor ads!) That line is so true of anything that involves skill and talent. Recently I learned how true it is of audio recording and voice overs when I had … Keep reading…

5 Inspired Ways to Develop Content Ideas

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Inspiring quotes about getting inspired – no better place to start when stumped. You can simply read this article, but I’d like you to grab a pen now and start a running list of content ideas for your blog or newsletter. Each of these suggestions … Keep reading…

Adding LinkedIn Contacts to your Subscriber List

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UPDATE Dec-9-18: LinkedIn no longer allows exporting of your contact’s email addresses. Are you still confused about what ‘consent’ means under the Canadian Anti Spam Legislation (CASL)? There are mixed messages as to whether it’s OK to add your LinkedIn contacts to your mailing list. … Keep reading…

Blogging Tip: Link to your Best Content

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Want to get people to read more than one post when they get to your blog? There’s one tactic that’s worked great for me and it’s really pretty simple. After you write your article and before you publish it, review it looking for opportunities to … Keep reading…