Evergreen Content Scheduling

I used to do production scheduling for batches of bleach in a chemical plant. Well, lots more than bleach but that’s what I always smelled like after work according to my boyfriend at the time. Fast forward 30 years and the scheduling I do now is so much simpler.

Back in the day, I used Lotus 123 spreadsheets; now I have fancy apps. I had to be concerned with raw material supply from multiple sources; now I just have to write the blog post. I used to have to communicate and coordinate with lots of different people every day; now I just “set and forget”.

If you have evergreen content that you’re not sharing regularly, you’re missing out on opportunities to provide value to more readers and improve your SEO. Both of these go toward improving your online reputation.