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lead magnets

dripping fawcet

To Drip, or Not… What is the Goal?

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If you’re new to the lead magnet game, you may be confused… and rightfully so. There’s a lot of info and advice out there, much of it is conflicting. This article comes nowhere close to covering the whole gamut of options but my goal is … Keep reading…

A Call-to-action Formula for Your Free Download

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You’ve got your first lead magnet all ready to go and you’ve got a great landing page for it. You’re anticipating a rush of new visitors to download your giveaway and discover how valuable your small business might be to them. If sending a series … Keep reading…