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lead magnets
Conversations Belong at the Top of Your Funnel
Inbound marketing isn’t dead, but it’s less effective. There was a stretch when lead magnets and forms did much of the early work. People opted in and lists grew. In many cases, that was the start of the relationship. Someone raised their hand, and you … Keep reading…
Leads or List-building… Decisions, Decisions
It’s so easy to get distracted when doing our own marketing work. Even when we have a plan and the supporting processes in place, losing focus is a daily challenge. Recently while masterminding with a friend, we were reviewing an email automation that she’s been … Keep reading…
To Drip, or Not… What is the Goal?
If you’re new to the lead magnet game, you may be confused… and rightfully so. There’s a lot of info and advice out there, much of it is conflicting. This article comes nowhere close to covering the whole gamut of options but my goal is … Keep reading…
A Call-to-action Formula for Your Free Download
You’ve got your first lead magnet all ready to go and you’ve got a great landing page for it. You’re anticipating a rush of new visitors to download your giveaway and discover how valuable your small business might be to them. If sending a series … Keep reading…