You're viewing...

content ideas

Saved by the Last-Minute Content Idea

In

You’ve been busy working in your small business – time flies when you’re having fun, right? But lying in bed at night, you mentally review all the things you keep putting off, like your next newsletter or blog post. You’ve just been too busy to … Keep reading…

cameras in a row

Perseverance. Persistence. Patience. Repetition. Determination!

In

When Ann Perry first got in touch to ask if I could help her with ActiveCampaign, I had no clue what I was in for. But I was hooked right away because she had just under 5000 email subscribers and almost 20K YouTube subscribers. One … Keep reading…

wall with ladders

Always Showing Up

In

One night last week I dreamed that Mary Jane Copps and I co-authored a best-selling book called “Always Showing Up”. It was about the importance of being seen often and always bringing value to clients, potential clients and referrers – the commitment to building relationships … Keep reading…

What are You Curious About? That’s Your Marketing Content!

In

My friend Anita Kirkbride has been digging deep into all the social media platforms for years and regularly shares updates on changes and new developments. Another friend Alison Knott enjoys reading about stats, trends and best practices, and shares interesting tidbits in her monthly newsletter … Keep reading…

men talking

Let’s Give Them Something to Talk About

In

THIS is yet another good reason to be creating marketing content: “Conversation is king. Content is just something to talk about.” – Cory Doctorow While I would argue that content is more than just something to talk about (or should be), I love this sentiment! … Keep reading…

Perpetual One-Question Survey = Evergreen Content

In

You and I both know it can be a lot of work to keep the content machine going – blogging, email marketing, social media and more. When I find an idea I can execute in 15 minutes that will give me social media posts and … Keep reading…

Find Gems in Your Sent Mail

In

Perhaps you’re wondering, “What the heck am I going to write about this week?” Look no further than your Sent mailbox. Over the past month or so, I’ve answered a lot of questions by email. I bet you have, too. Have you considered that, if … Keep reading…

Try a Newsletter Full of Tidbits

In

Tidbit is defined as “a small and particularly interesting item of gossip or information.” (Just in case you’re Canadian and were thinking about chocolate Timbits.) The most successful newsletters I’ve seen are full of tidbits. A tidbit is short, delightful and easily digested (just like … Keep reading…

Content Template – Share a Concept

In

You just had an a-ha moment – by thinking, researching, reading, discussing, learning, teaching, experimenting, or problem-solving. And now you’re anxious to share that new insight with your readers who will also benefit from it. Not sure how to organize your ideas and get writing? Download … Keep reading…

Don’t Ignore the Obvious: Daily Tips Work

In

One of the best things I ever did was to take Anita Kirkbride‘s advice when she told me I should post daily enewsletter tips on social media. It was a very specific and fairly easy task to do. I ended up with an Excel spreadsheet with … Keep reading…

woman working on laptop

Find Marketing Opportunities in Your Own Content

In

Marketing analytics can be confusing. You need to learn how to use the software to get data. Then you need to figure out what information you want from the data. Then you need to figure out what actions to take now that you’re wiser. Here’s … Keep reading…

Boost Your Expert Reputation with an Evergreen Series

In

Writing a series of articles is a great way to connect related content together. It is also an attention-getter, encouraging readers to subscribe or return for the next installment in the series. And it can be a showcase for demonstrating your expertise on a particular … Keep reading…

Unique Content: Do You Have an Opinion?

In

The one truly unique type of content you can create contains your opinions. Certainly, there are other unique types of content that will work for some… but not for everyone. If you are an expert, an influencer, a salesperson… you have opinions. Opinions make for … Keep reading…

Summer Content Ideas – Loosen Up a Little

In

If there’s any time of year to get more personal with your content, it’s during the summer. The rules are relaxed and people have more time to read deeper. Here are a few ideas you can try: Create a roundup of summer reading appropriate for … Keep reading…

Finding a New Angle for Your Best Information

In

Stuck, uninspired, unmotivated, feeling stale – anyone who blogs regularly is going to experience those things from time to time. Especially when we’re busy, it’s hard to take time to get inspired. Sometimes I don’t need inspiration so much as a new angle – a … Keep reading…

Pick a Topic Like You Would Pick an Apple

In

Consider how likely you would be to open/read articles with these titles: How to Be a Politician Small Business Marketing Healthy Foods for Everyone Dressing for Work The Benefits of Travel How to Find Any Job How to Be a Millionaire Nothing much exciting… been … Keep reading…

End the Year with a Blog

In

If you’re buried in holiday preparations – at home or for your business – perhaps blogging is low on your to-do list. What if you knew exactly what to write about for the rest of the year? Here are a few no-fail ideas to wrap … Keep reading…

Back to the Grind Content Ideas

In

As you get back to your routine after summer’s break, remember there are lots of ways to make the return to school and work useful to your small business content marketing plans. Back to School Stress and excitement go hand in hand for many families … Keep reading…

card with heart

17 Reasons to Email Your Contacts Before Your Next Newsletter Goes Out

In

NOTE! Don’t jump directly to the list below. There’s a caveat and it’s an important one. While these are your reasons for emailing your list, you need to create value or point it out to readers. Frame all your messaging around the thought, “What’s in … Keep reading…

gift basket

Why and How to Do a Wrap-up Article

In

A wrap-up article is a logical and unique grouping of pieces of content where the grouping provides value to the reader beyond the individual pieces on their own. You might think of it like a themed gift basket. There are several reasons we need to … Keep reading…

Content Template – The Checklist

In

Using a content template can shorten your writing time and also keep you more focused. The purpose of this particular template is to give people a useful tool to complete a task more efficiently. This type of article shows off your expertise. Because it is … Keep reading…

Content Template – How to Start

In

Content templates can simplify your content development time by providing structure – sort of like filling in blanks. That means you can be done and onto your next task in no time. The purpose of this template is to create an awesome resource for beginners … Keep reading…

Content Template – What I Learned

In

Using a content template is sort of like filling in the blanks on a form. It will get you started and make your writing time more productive. The purpose of this content template is to help people learn something new… and the best way to … Keep reading…

Content Template – The Newsjack

In

Every part of your business needs some type of content. And you need to develop content consistently to reap the benefits. There’s a content creation trick that can speed up the process by providing structure. Using a content template is sort of like filling in … Keep reading…