Find Gems in Your Sent Mail

Perhaps you’re wondering, “What the heck am I going to write about this week?” Look no further than your Sent mailbox. Over the past month or so, I’ve answered a lot of questions by email. I bet you have, too. Have you considered that, if … Keep reading…

Try a Newsletter Full of Tidbits

Tidbit is defined as “a small and particularly interesting item of gossip or information.” (Just in case you’re Canadian and were thinking about chocolate Timbits.) The most successful newsletters I’ve seen are full of tidbits. A tidbit is short, delightful and easily digested (just like … Keep reading…

Back to the Grind Content Ideas

As you get back to your routine after summer’s break, remember there are lots of ways to make the return to school and work useful to your small business content marketing plans. Back to School Stress and excitement go hand in hand for many families … Keep reading…

Bragging Writes

Success stories make great marketing content. There’s positive emotion around a good story – we like to read them and share them. It’s a bonus that they come in many different forms: testimonials, case studies, photos of happy customers or completed work, statistics, even video. … Keep reading…

Idea Challenged? Here are 3 Tools

We can all get writer’s block. I’ve found 3 tools that help me get past it. I may not use the exact suggestions that result, but the suggestions trigger more ideas and before long I’m off and writing. Hubspot’s Blog Topic Generator Fill in the … Keep reading…

Repurpose Articles into Infographics

I’m a big fan of repurposing content for two reasons: It can save me time. People have different ways of learning. Different formats for the same material will ensure a broader reach. Summing up a past article in a graphical format is a great way … Keep reading…