If there’s any time of year to get more personal with your content, it’s during the summer. The rules are relaxed and people have more time to read deeper. Here are a few ideas you can try:
- Create a roundup of summer reading appropriate for your fans. This could be books or articles you’ve read, or even favourite videos, such as TED Talks.
- Create your own summer “want to read” list and share it.
- Share your favourite BBQ recipe. (Yes, even if you’re a business consultant.)
- Update your business bucket list and share.
- Share “what I’m doing”, “where to find me” updates – and why those things are relevant to your readers.
- If you’re busy learning over the summer, write a “What I Learned” article.
- Compare or contrast one of your favourite summer activities with some aspect of your business. (example)
- Experiment with the “Mom test” and share your results.
- Start a new business habit and share your progress and learnings.
- Research! Use a tool like Answer the Public or Google Trends to hone in on topics you haven’t covered yet. Share your resulting list of topics as a post with a promise to write about these topics in the future.
- Have fun with colours. Create a digital mood board of your favourite summer colours along with an interesting theme.
- Preview something new that’s starting in the fall with a teaser, such as a new program, product or service offering.
- Take on a photo project, such as a 30-day challenge, and blog the experience.
- Organize a meet-up with local experts in your industry and then post about it, before, during and after.