As you get back to your routine after summer’s break, remember there are lots of ways to make the return to school and work useful to your small business content marketing plans.
Back to School
Stress and excitement go hand in hand for many families as they prepare for the start of a new school year. You have many opportunities to give every family member value in the form of organization tips, tools, worksheets, checklists, shopping lists, how-to’s, recipes and much more. Plus, think ahead and start planning your marketing messaging for all of those upcoming school-related activities, like sporting events, exam schedules and school breaks. Teachers are an important segment of this market; don’t forget them!
Back to the Grind
Summer vacation is over and businesses are gearing up for that last big push before year-end. Business people are looking for productivity and project management techniques and tools to help them meet their annual goals. And it’s not just kids going back to school; adults are looking for learning opportunities, and organizations are looking to use up their training budgets. Can your business fill some of these needs with either free or paid content?
Many in the small business community think of September as the start of a new year. Kick it off with killer content in your newsletter or on your blog to help your fans get back to their routines and to work on achieving their goals.