You and I both know it can be a lot of work to keep the content machine going – blogging, email marketing, social media and more. When I find an idea I can execute in 15 minutes that will give me social media posts and blog content (plus market intelligence) for years, I’m all over that.
It’s easier to explain if I give you an example – here’s my own one-question survey: What is your content creation stumbling block?
Why run a one-question survey?
You get market intelligence which is a fancy way of saying you can find out about your target market’s problems, or preferences, or habits, or whatever you want to find out. I was curious to know what it is about blogging that people struggle with the most because I want to write articles that are helpful.
Calls-to-action to get people to complete your survey – on social feeds, in your newsletter, on your blog, in your email signature, and so on.
Sharing the results periodically – on social feeds, in your newsletter, on your blog, and so on.
Ideas for articles, lead magnets, courses and more – once you get enough responses to see a trend. For instance, my survey shows that people struggle the most with coming up with content ideas and starting to write. My free download – Quick & Easy Content Creation Workbook – helps with both of these problems. Plus I’ve written many posts with content ideas and how-to’s (like this one).
Set it up in 15 minutes.
- Write down your survey question. Make sure it’s asking for information that will be useful to you.
- Make it multiple choice. List a number of common answers. I suggest you don’t use an ‘other’ option for this as it’ll make your graphs less concise.
- Hop over to SurveyMonkey.com (or your fave survey tool) and set up a free account if you don’t have one.
- Set up your question and multiple-choice answers. I suggest turning on the option that allows respondents to view the accumulated results after they answer the question. This gives people an incentive to do your survey.
- Put your survey live and grab the link. Start with setting up some CTAs (see above) and you’ll want to create a few graphics. Here’s an example of one I use to promote my survey:
