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content ideas
Content Ideas for Consultants – Useful Content (Part 2)
If you’ve already mastered Getting Started (Part 1 in this series), you have gained some momentum and are ready to expand your skills and tackle some content that is useful to your readers and time-saving for you. Save Yourself Time and Be Useful There are … Keep reading…
Content Template – What I Learned
Using a content template is sort of like filling in the blanks on a form. It will get you started and make your writing time more productive. The purpose of this content template is to help people learn something new… and the best way to … Keep reading…
Content Template – The Newsjack
Every part of your business needs some type of content. And you need to develop content consistently to reap the benefits. There’s a content creation trick that can speed up the process by providing structure. Using a content template is sort of like filling in … Keep reading…
Bragging Writes
Success stories make great marketing content. There’s positive emotion around a good story – we like to read them and share them. It’s a bonus that they come in many different forms: testimonials, case studies, photos of happy customers or completed work, statistics, even video. … Keep reading…
9 Types of Customer Generated Content
Do you want more customers like the ones you already have? You can use experiences with your current customers to develop content that will attract more of the same. Customer-generated content is akin to ‘social proof’ – it elevates your reputation. By ‘content’ I mean … Keep reading…
Curate to Become a Trusted Resource
Whatever your specific goals are, your content needs to get read to have any impact and be valuable. It must be useful and interesting to get read. It must get read many times (consistency) to be trusted. You want to be that trusted resource. I … Keep reading…
Adding Audio to your Content – Part 2
Natasha working in her studio (guest post by Natasha Marchewka) Creating and sharing audio content makes good business sense for me as a voice actor. In Adding Audio to your Content, Part 1, I mentioned that ALL business owners and salespeople could benefit from … Keep reading…
Adding Audio to your Content – Part 1
Natasha in her studio (guest post by Natasha Marchewka) Have you considered adding audio to your blog or newsletter? As a voice actor, someone who uses and sells their voice for a living, showcasing my voice and having an archive of recorded blogs is an … Keep reading…
Reusable Content Ideas to get you Unstuck
You’re stuck and your deadline is looming. It’s been a long day and you’re far from feeling inspired to write for your blog or newsletter. The more you try to think of something to write about, the more uninspired you feel. Sometimes I feel like … Keep reading…
How to Publish a Newsletter without Writing
There are two things that usually keep someone from starting a newsletter. One is compiling their first mailing list. The other is: “But I can’t write very well!” There are ways to publish a newsletter without having to do a lot of writing. #1. Come … Keep reading…
Idea Challenged? Here are 3 Tools
We can all get writer’s block. I’ve found 3 tools that help me get past it. I may not use the exact suggestions that result, but the suggestions trigger more ideas and before long I’m off and writing. Hubspot’s Blog Topic Generator Fill in the … Keep reading…
Repurpose Articles into Infographics
I’m a big fan of repurposing content for two reasons: It can save me time. People have different ways of learning. Different formats for the same material will ensure a broader reach. Summing up a past article in a graphical format is a great way … Keep reading…
Content Creation (Wrap-Up #3)
Our first content creation wrap-up contains articles prior to May 2012. If you are looking for writing ideas, how to manage your content or just a bit of inspiration, you just may find what you are looking for in this list of links. Our second … Keep reading…
Content to Wrap Up the Year
December and January are good months to publish articles that sum up the past year and preface the new one. If your newsletters (or blog posts) are informational, this can be a good strategy for several reasons: Website traffic is increased by directing your readers … Keep reading…
Here’s How to Get Inspired
I often say, “Write when you’re inspired… and take the time to get inspired.” This week I’m taking my own medicine because inspiration has been lacking. Thinking about getting inspired, with my newsletter deadline looming, led me to create this list of things that I … Keep reading…
Creating Content that is Useful
Your newsletter (or blog) has to be both useful and interesting to be successful. If one of your goals is to be seen as an expert, consider that the usefulness of your content can have a big impact. What types of content are useful? Here … Keep reading…
Building your Reputation
You don’t build a reputation by churning out facts or putting on a suit. A reputation is built through walking the talk. The way to gain a good reputation is to endeavor to be what you desire to appear. – Socrates If building your reputation … Keep reading…
Delivering the Goods
Think about the executive summary that prime ministers and presidents read every morning. That has to be a darn concise document. Up-to-the-minute information, well-curated, and accurate, with an appropriate level of detail. Doesn’t that sound like a great newsletter? A newsletter has to be useful … Keep reading…
The Moral of the Story
Aesop’s Fables have a clear moral lesson backed up by a little story. The story makes it more interesting than just passing out advice. It demonstrates the results of heeding or not heeding the advice. Advice delivered as a ‘fable’ appeals to both our emotions … Keep reading…
Out of Ideas and Still Have a Deadline?
“Write when you’re inspired,” I always suggest. But sometimes deadlines loom, we need content, and inspiration is nowhere to be found. Here is a checklist you can use to come up with quick content when you’re out of bright ideas. Fix a problem. You solve … Keep reading…
Writing the Wrong
I’ve been talking to a lot of people lately about creating and organizing their content for various purposes and places. In the process of conducting a recent lunch and learn on the subject, I collected lots of tips and ideas, and here’s a good one. Share … Keep reading…