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content strategy

Plan to Give Your Best

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If what you have to share, show or write about isn’t great, don’t put it out there. That was one takeaway from Scott Stratten. I had a double dose of him a couple of weeks ago – read his book, UnMarketing, and attended his webinar. … Keep reading…

Original Content Makes YOU Unique!

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Do you really need any more information than what you’re already getting? Do your readers? How do you compete with ALL that content that’s readily available? You give them something they can’t get anywhere else! A list is easy – here’s one way to think … Keep reading…

Your Goals Shape Your Content

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You may have several goals you want to achieve by way of your newsletter (substitute website, blog and/or social media as it applies to you). Probably you want to increase sales. Here are some other possible related goals: ‘Touching’ your customers, prospects and colleagues on a … Keep reading…

Content that Builds Trust

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Different types of marketing content will achieve different things. You can educate and inform, build trust, establish your expertise, expand your community, and generate sales. Building trust is one strategy that is appropriate for just about any type of organization or independent professional. It can … Keep reading…

How Much is Too Much?

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Equally important, how much is too little? Too much and too little can both be bad when it comes to email marketing. People ask me how often they should send out their newsletter and I always answer the same thing – as often as you can bring value … Keep reading…