Did you know that a third to a half of the total time spent working on marketing implementation projects is spent communicating with clients? That communication usually takes the form of informing, consulting, decision-making and tracking action items. Depending on the scope, it may also include educating and training. That’s a lot of communication! And it may be why price quotes are higher than you expect.
Effective communication is absolutely essential to pulling off any marketing project successfully. Planning and budgeting for that communication are also essential.
You want to work with creatives who will guide you through the process without wasting your time or theirs, who will ask for feedback frequently, who will skillfully mine your ideas and apply them to the project.
I want to work with clients who aren’t concerned with hurting my feelings, who will tell me when they don’t like something. No one can solve a problem they don’t know exists.
No one wins when marketing projects go sideways. Communicating well is often the key to success.