ideas and tips for busy business owners… like you!
Every part of your business needs some type of content. And you need to develop content consistently to reap the benefits. There’s a content creation trick that can speed up the process by providing structure. Using a content template is sort of like filling in … Keep reading…
If you’re beating around the bush, you’re wasting time and possibly money. Neil Everton of Podium Media and Communications Coaching suggests we look at our writing with a critical eye and ask: “Am I prepared to pay $1 for every word I’ve written?” Unproductive words … Keep reading…
These three phrases come up repeatedly in newsletter content – I’ve edited them out many times. I bet you’re familiar with them, too. “I want to tell you about…” This is similar to the verbal, “All I’m saying is…” which my husband has adopted lately, … Keep reading…
We can all get writer’s block. I’ve found 3 tools that help me get past it. I may not use the exact suggestions that result, but the suggestions trigger more ideas and before long I’m off and writing. Hubspot’s Blog Topic Generator Fill in the … Keep reading…
Aesop’s Fables have a clear moral lesson backed up by a little story. The story makes it more interesting than just passing out advice. It demonstrates the results of heeding or not heeding the advice. Advice delivered as a ‘fable’ appeals to both our emotions … Keep reading…
We all use calls to action but we often don’t think of them that way. Writing an email to a friend asking for feedback, emailing to arrange a coffee date, sending a follow up note – these all contain calls to action whether obvious or … Keep reading…
“Write when you’re inspired,” I always suggest. But sometimes deadlines loom, we need content, and inspiration is nowhere to be found. Here is a checklist you can use to come up with quick content when you’re out of bright ideas: Fix a problem. You solve … Keep reading…
I’ve been talking to a lot of people lately about creating and organizing their content for various purposes and places. In the process of conducting a recent lunch and learn on the subject, I collected lots of tips and ideas, and here’s a good one. Share … Keep reading…
Your website is about what you do and your blog is about why you love what you do. I wish I could say I made that up but I read it somewhere. It has really stuck with me though. What an easy rule to follow! … Keep reading…
Sometimes things are easier if someone else will just tell me what to do. That way of thinking especially applies to our websites and newsletters. Your call-to-action is critical – it’s the reason for people to contact you. Use your website and newsletter to convert … Keep reading…