If you have a sign-up form, you want subscribers.
If you want subscribers, you need to get them to your sign-up form.
To get people to your sign-up form, you need to tell them where to find it.
Check your own subscription process now
If you have a sign-up form on your website, try this short exercise. Prepare a call to action with the appropriate link to send a new social media follower to your sign-up form. Really, do it now or you won’t get this. It’ll only take a minute. Go and post it now.
Here is an example I might use:
Free with sign-up! Immediately get a mini workbook with 10 Content Templates to make your writing time more productive. http://daleyprogress.com/newsletter.html
Ready? Pretend you’re that new follower. Read your call to action and click to follow the link. Now stop and take your fingers off that mouse. Is your sign-up form staring you in the face, bold and beautiful with no other distractions? If it’s not, that might explain why you haven’t seen a new subscriber in weeks.
This is a huge missed opportunity for anyone doing any kind of email marketing – and I see it often. Sign-up forms get embedded in sidebars or footers, usually with no text to tempt someone to subscribe.
So where on your website should you put your sign-up form? On a landing page of its own – with nothing distracting the visitor from filling out that form.
The article 6 Tactics to Turn Visitors into Subscribers describes what you should put on your landing page. Among other things, include specifics about what people are signing up for – not just “my monthly newsletter”. Not only will this encourage more sign-ups, it’s required by CASL if you live in Canada.
Use a prominent call to action on other webpages where it makes sense, including a link to your landing page with its standoutish sign-up form.
Don’t let another confused visitor stumble away from your sign-up form. Make it so darn obvious it’s impossible to miss.