Are any of these your reasons for publishing a business blog… ?
- to be found (on Google or anywhere else)
- to build your reputation
- to be seen as an expert
- to be useful
- to start relationships
All of those are great reasons to blog! But, regardless of why you’ve been writing, your efforts will only pay off if people are reading your stuff.
Aside from creating content, does your content strategy also include a plan to both distribute your content and attract new readers?
Create the content, then promote the content. It’s an ongoing process that you need to keep alive – both for your own benefit and for your fans.
photo by wallyg / Flickr