Protect your Investment in List Building

Building a contact list is a long slog, which is why most business owners don’t have a good one. And why, when you have a good list, you need to appreciate every single entry in it. One of those contacts will bring your next big opportunity.

Protect your contact list – don’t ever sell it. And don’t give your list away for free, either. Keep it all to yourself – it’s a gold mine.

People may know you’ve given away their contact info but, even if they don’t, you’ve given away their attention – a most valuable thing, today and tomorrow.

photo by Franck BLAIS / Flickr

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