For a small cost, a bulk email application gives you LOTS of benefits:
- Cost is minimal.
- It allows you to schedule your email sends.
- It allows you to auto-post to your social media accounts.
- It handles subscribes and unsubscribes effortlessly and accurately.
- It has built in functionality to manage your contact lists and segments.
- It saves you time and mistakes. Take advantage of templates plus spell/spam checkers.
- It keeps you compliant.
- It keeps you up-to-date and ready to take advantage of new functionality.
- It raises you above amateur status.
- Statistics drive strategy. Without them there is no way to know if you are being successful, what works and what doesn’t, and what readers are interested in.