Want to get people to read more than one post when they get to your blog? There’s one tactic that’s worked great for me and it’s really pretty simple.
After you write your article and before you publish it, review it looking for opportunities to add links to past posts. You will see at least one example in this article once I’ve finished it.
Ideally, you’ll have several go-to articles for important topics in your industry. You may even want to save these links in a Word doc or Evernote, or use them as a resource page on your website. Once you have written a few hundred posts, it’ll be harder to keep track of in the back of your mind. These go-to articles should themselves have more links to other posts. And so you encourage deeper reading.
This really doesn’t take very long and you will see the impact on your statistics very quickly.
Aside from starting to use this tactic now, you can benefit by:
- making a list of your go-to posts for easy reference
- reviewing and adding links to published posts, especially those go-to posts
photo by Ed Yourdon / Flickr