|Jessie Toope by Girl Guide monument in Bowring Park 2010.|
In a world where we now seem to measure success in months and even weeks, 50 years and 2000 articles seems rather daunting.
I have seen, though, what a long term consistent approach can do for a small business, at least as far as newsletters and blogging go anyway. When you demonstrate your loyalty to your readers by being consistent over time, they become loyal in return. Once you have loyalty, you have fans. Doesn't every small business want fans?
originally published in Work Better, Not Harder May 15, 2014
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