One thing I keep telling anyone who will listen is to write when you’re inspired… and take the time to get inspired. This means doing a little planning, too, then. Inspiration will have a hard time finding you, buried in emails and racing between meetings.
I asked my friend and mentor, Neil Everton of Podium Media and Communication Coaching, “Do you plan your time to write? Or do you write when you’re inspired?”
The response I got was neither! “Planning and inspiration are not concepts I’m familiar with. I write best when there’s a deadline.”
I use deadlines, too, but for me they are a last resort. I find it hard to be creative when I’m stressed about a deadline.
Do what works for you. Whatever it is that causes you to put pen to paper or fingers to keyboard needs to be harnessed and exploited. Creating great content that people want to read doesn’t happen without some effort.