Wondering why you might need a content strategy?
- To stay current, sharp, and develop opinions
- To build your reputation by demonstrating your expertise
- To inform about your products and services
- To get found when people are looking for the services and products you provide
- To have consistent messaging everywhere that people may run into your brand and where they expect to find your brand
- To provide direction to your team, such as your social media manager or email marketing campaign manager
- To have a reason to connect with potential clients