Your content determines your online presence. It includes all the text and images on your website, your social media accounts and every email you send.
So, why do you need a content strategy?
- to keep your message consistent across all platforms
- to ensure the clarity of your message
- to provide the most value you can offer to current clients
- to attract new clients
- to save you time!
Originally published in Work Better, Not Harder on January 22, 2014
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