You might think your website FAQ page is the best place to answer questions but I would argue that your blog is even better. In fact, I suggest your FAQ page should list the questions, and perhaps short answers, with links to blog posts for more detailed answers.
If your answers to frequently asked questions are individual blog posts, that content is ultimately more shareable via social media, email or chatbot. It’s also a great way to make use of common keyword phrases, boosting your SEO.
The question you’re answering might serve well as your post title or you might include it in your first paragraph. If it makes sense, you might also add some context which gives information about who the answer is for. For example, I might mention that I get asked this question often when networking with other small business owners.
Generally, there are two types of answers.
Facts and/or opinions:
In this case, the question might start with something like, “What is the best … ?” It’s important to differentiate between facts and your opinions. Consider including 2-3 points to back up your position, whether using facts, opinions, or both.
This question might start with, “How do I … ?” Make your response easy to follow by using bullet points or numbered steps. Include things like screenshots, photos, videos and worksheets – visuals can often make the difference between understanding and confusion.
Of course, if you are mentioning things that you have already talked about on your blog, you’ll want to add links to encourage deeper reading (like I just did there).
This type of content will serve you well, and not just online. The next time a client sends an email asking questions, you can quickly direct them to well-thought-out, detailed answers.