July 5, 2016

Why Graphics are an Important Part of Your Content


Not everyone is a 'visual' person, by preference or physical circumstances. But many are, which is why you can't ignore graphics as an important piece of your content. Can I convince you?

Today we are exposed to about five times more information daily than we were in the mid-1980s - around 34 gigabytes of information, roughly equivalent to 174 newspapers. Out of necessity, our attention spans have become shorter as we attempt to process information faster.

Over 50% of the human brain is devoted to processing visual information, and 70% of our sensory receptors are contained in our eyes. This means people are good at processing and remembering pictures. In fact, it only takes the average person one-tenth of a second to understand the content in a picture. It would take that same person over 30 seconds to read a description about the content in that same picture… over 300 times longer. Since 2007, graphic content on the internet has increased by almost 10,000%!

We have become used to getting our information in a visual format, and we can process it faster than written content. It only makes sense to create and use visual content to communicate important ideas.

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