Some people still think there’s a scarcity of information in the world, to be hoarded and divvied out carefully. It’s true that information becomes less valuable the more it proliferates… but there’s definitely no scarcity.
If you are ever concerned about sharing too much information, consider this: someone else is sharing it. If it’s your area of expertise, shouldn’t you be, too?
As information becomes increasingly cheaper, the voice of experience becomes much more valuable.
That’s because it takes more than information to make a good business decision. Experience and sound advice thoughtfully applied to specific situations are what can make the difference between a success and a big mistake.
Give away information for free (the milk) so readers can peek at your secret sauce and realize the extra value they’ll get from working with you (the cow) on their problem.