At the Social Media Day Halifax 2018 conference, I had the pleasure to sit through most of Allan Gates’ presentation, Telling Better Brand Stories on Social Media. I was intrigued because I’ve always been a wannabe author (of spy stories!). I’m also drawn to processes, so the message in the photo above practically jumped off the screen at me.
Storytelling is a process… and I can follow a process. Until now I thought I lacked the creativity needed for storytelling. Granted, writing skills are a different matter but there are lots of ways to tell stories that don’t require a lot of writing. I can do this… and you can, too!
Read Allan’s blog post, The Suspense In Your Brand Story, for great advice about how to get people interested – and keep them interested – in your brand story.