While teaching a blogging class to small business folk recently, we were doing an exercise to get us thinking about our blogging strategies beyond the next post or the next month.
We posted flip chart sheets around the walls and together filled in all the topics and themes we could think of for each month (or season). The answers reflected the different types of businesses represented in the room – lots of variety. By walking through the months, paying attention to the many holidays and seasonal activities, we mapped out the whole year.
Sure, we all know when Christmas is, and that September is back-to-school. Some people are romantic at Valentine’s, and others are gardening in the summer. Go the extra step and think about how your target market is impacted by these events, how they’re feeling about these things.
Even if you can’t solve their biggest problems, maybe you can make them feel better by helping in a smaller way.
To find those opportunities, you’ll want to think beyond the event or the season. Try to walk in your customers’ shoes. Making people feel good is where it’s at and you can absolutely do that on your business blog. (This applies to more than blogging, too!)