How are Email Marketers like Santa?
Santa can reach every person in the world all in one night. Email can do that too... as long as every person has a computer.
Santa has a hard and fast deadline. Email marketers have hard and fast deadlines maintaining consistency to keep their audience engaged.
Santa keeps meticulous lists: who’s naughty and who’s nice. Email marketers keep meticulous lists: unsubscribers and subscribers... again naughty and nice.
Santa relies on having a good reputation in order to get into people’s homes. Email marketers rely on having a good reputation in order to get into people’s inboxes.
It takes a lot of skill for Santa and his elves to create wonderful gifts for everyone. It takes a lot of skill to create wonderful emails... the kind that feel like a gift.
Merry Christmas, everyone!
Ho! Ho! Ho!