December 23, 2012

How are Email Marketers like Santa?


Santa can reach every person in the world all in one night. Email can do that too... as long as every person has a computer.

Santa has a hard and fast deadline. Email marketers have hard and fast deadlines maintaining consistency to keep their audience engaged.

Santa keeps meticulous lists: who’s naughty and who’s nice. Email marketers keep meticulous lists: unsubscribers and subscribers... again naughty and nice.

Santa relies on having a good reputation in order to get into people’s homes. Email marketers rely on having a good reputation in order to get into people’s inboxes.

It takes a lot of skill for Santa and his elves to create wonderful gifts for everyone. It takes a lot of skill to create wonderful emails... the kind that feel like a gift.

Merry Christmas, everyone!
Ho! Ho! Ho!



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