Phew, your newsletter is done and sent. But that shouldn’t be the last anyone sees of it. With the online version of your newsletter you can have readers anytime – not just when it gets published and not just those it gets emailed to.
#1. Use it as a Resource
If your newsletter is informational and useful beyond today, it can become a valuable resource, sort of like a blog.
- Occasionally share a link to your archive as a post on your social media platforms.
- Add it to the Resource page on your website if you have one.
- Put a link to it in each newsletter issue – “Read past issues.”
- Place a call to action and link to your archive in your email signature.
Some newsletters just aren’t as useful as a resource; perhaps you already publish the info on your blog or website, or it is time-sensitive. There’s still a good reason to share your newsletter archive.
#2. Use it as an Example
The more clearly someone understands what they are signing up for, the more likely they will be to subscribe. Somewhere near your sign-up form include a link to your archive with a call to action: “Click here to check out our past issues.” or “Click here to see what you’ll be getting.” or “Click here to see what you’ve been missing.”
Get the most out of your newsletter by taking it beyond the emailbox.
photo by Aureusbay / Flickr