“Which should I start first – a blog or a newsletter?” I swear I’ve heard this question a hundred times. Not that there’s anything wrong with that – it’s a great question.
Consider this: “Do you want to just write or do you also want to be read?”
If you want to write to build a resource of information for clients and colleagues, and perhaps to help your SEO, a blog is a great way to do it. But if you want to be read lots, you have to put your writing in front of people on a regular basis.
A blog and a newsletter aren’t mutually exclusive. In fact, they make a great team. You can tweet up a storm but, if you really want to build a regular following, you need to deliver it to people.
Being partial to newsletters, I’ll tell you to start there first. But then to eventually take your newsletter articles and put them on a blog. And you can always do it the other way around – blog and then send your blog posts out by email. (I do a combination of both.)
Don’t let indecision stop you from doing either. Pick one, do it well, and the other will fall into place more naturally.
originally published in Work Better, Not Harder July 8, 2015