Once you’ve started your mailing list and are working to turn subscribers into fans, don’t stop selling your newsletter. You’ll lose about 30% of your subscribers over a year, so continuing to build your list is important.
One way to encourage sign-ups is on your social media accounts and profiles. “Please sign up!” doesn’t cut it. You need a compelling call to action. Here’s a great example I found on Twitter from my friend and organizing guru Jane Veldhoven.