Admittedly, these are sort of trick questions. Here’s what we’ll tell you if you ask us.
When is the best time to send my newsletter?
Wrong answer: It doesn’t matter.
Our advice: The fact is there is no magic answer. Reading ‘When to Send‘ will help you figure out what might work best for your newsletter.
Should I buy mailing lists?
Wrong answer: Sure, why not?
Our advice: Absolutely, positively no! Unless you want to waste your money and look like a fool, that is. Read ‘Why NOT Buy Mailing Lists?‘ to understand why this is a bad idea.
What’s the best free app to use?
Wrong answer: Any response that isn’t “Don’t use a free app.”
Our advice: Free is free for a reason, or even several reasons. Your fans deserve better than that.
Do I need a sign-up form?
Wrong answer: No.
Our advice: Your sign-up form is where you get new subscribers and also demonstrates that you seek permission. Read ‘Make it Obvious‘ for our advice about placement of your sign-up form.
How long should my newsletter be?
Wrong answer: It doesn’t matter.
Our advice: As long as it needs to be to give value. Read ‘How Long should a Newsletter be?‘ to understand some of the factors you’ll need to consider for your campaign.
What regulations affect my campaign?
Wrong answer: None.
Our advice: The Canadian Anti Spam Legislation – check our CASL resource page for lots of info and links.
Part of our service is to consult on these topics and more if you choose to contract to us.