When it comes to marketing, the experts say, “It’s not about you!” It’s something we always emphasize with our new clients, too, when discussing their newsletter content strategy.
While your content may not be about you, how you execute your strategy is ALL about you.
With all the tools we have at our disposal, there is no excuse for spelling errors, broken links or crappy clip-art.
You wouldn’t go meet with a potential new client without brushing your hair and teeth. Your marketing content needs hygiene, too.